It’s Super Bowl Sunday, and everyone knows the best parts of any Super Bowl are the snacks and the commercials, right? (No? Just me?)
It’s been 24 years (!!!) since Ali Landry famously tossed 3D Doritos into a laundromat dryer in an ad during Super Bowl XXXII, and 1 year since she showed she’s still got the same moves for snacking. I had to recreate this vintage snack a few years ago as a prop for a skit that took place in the 90s, and today I’m going to show you how you can make your own. Whether it’s for a play, a costume accessory, or simply nostalgic feels, it’s a quick and easy DIY that doesn’t require many supplies to make.
Note: 3D Doritos were relaunched in 2021 and got Matthew McConaughey’s “FlatMatthew” ad during Super Bowl LV, but they redesigned the bag so we’re going to focus on the original.
Besides access to a printer, you’ll need a few other supplies:
- I used full-page sticker paper, but you can use regular printer paper as well. If using sticker paper make sure it’s white and matte.
- Markers or colored pencils
- I used Crayola Super Tips
- clear packing tape
- glue stick (if you used printer paper)
- 1 bag of regular Doritos
Start with your bag of Doritos. Empty the bag (into a bowl… or your mouth… no judgements here) and then carefully wash the inside and outside with soapy water. You want to make sure there is no food left inside that could mold over time, as well as remove any greasy or oily fingerprints from the outside that could interfere with your glue/tape.
3D Doritos have a red background so I used a bag of regular nacho flavor Doritos as my base so the back of the bag would match the altered front. Allow your bag to dry thoroughly before attaching your image.
Find a source image online and print it to scale with your bag. There are a number of great image resources out there, so you can use your favorite. Just be sure to choose a the highest image quality you can find, for the best results when printing.
If your printer quality is lackluster, like mine, you can retouch your printout with markers or colored pencils. I needed my prop to be highly visible from stage to an audience of 200-300 people, so I chose to deepen some of the sections for higher contrast.
In the image on the left, you can see the difference in the retouched red (to the left of my marker) vs unretouched (the right side, which I’d already outlined with the marker). In the middle image you can see the yellow marker inside the D, and in the last image you can see the contrast between the first half of each word vs the paler second half.
Once you’re happy with your retouching, cover the entire image with clear packing tape.
Try to be as smooth as possible but if you get a few wrinkles (like I did) it isn’t the end of the world as we will be crumpling the bag later. The wrinkles won’t show from the audience so don’t stress over them.
Here you can see the vivid difference between the retouched, taped good copy and my first print that was slightly too small.
The final image is bolder and more vibrant, with higher contrast. It also more closely resembles the shiny foil of an actual bag of chips vs a printed piece of paper.
Trim your image to the size of your bag. If using sticker paper, peel off your backing and apply your sticker. If using regular paper, cover the back with stick glue then set it in place.
Use more packing tape to seal all 4 edges so your new chip bag front is fully secure.
Continue around the back, and fully cover the back, bottom seam, and open edges with packing tape as well. Foil bags tear easily and the packing tape will keep your prop from falling apart when handled.
We needed an open bag that an actor could pretend to eat from, but you could just as easily stuff the bag lightly with crumped paper and tape the bag shut, to recreate a brand-new, unopened bag of chips.
The final step after taping is to crumple the bag like crazy. For real! Squish it, scrunch it, really work creases into that tape! Real bags will fold and crease easily and stiff, straight surfaces will spoil the illusion so don’t be afraid to crumple it up into a little ball and squeeze well.